Vasily N. Rassadin
State Autonomous Institution “Agency for Investment and Entrepreneurship Development of the Kostroma Region”
Ivan A. Bushuev
State Autonomous Institution “Agency for Investment and Entrepreneurship Development of the Kostroma Region”
Rassadin V.N., Bushuev I.A. The cultural code of A.N. Ostrovsky as an integral element of the tourist product of the Kostroma region Vestnik of Kostroma State University, 2023, vol. 29, № S, pp. 148–151 (In Russ.). https://doi. org/10.34216/1998-0817-2023-29-S-148-151
DOI: https://doi.org/10.34216/1998-0817-2023-29-S-148-151
УДК: 908
Publish date: 2023-07-18
Annotation: The article is devoted to the analysis of the role of the cultural code of A.N. Ostrovsky in the tourist product of the Kostroma region. The cultural code is understood by the authors as a way of storing and broadcasting to the external environment certain socio-cultural paradigms embedded in the writer’s image and the work of the playwright. Taking into account the analysis of modern trends in the tourism industry of the Kostroma region and the degree of integration of the Ostrovsky code into its composition, the authors come to the conclusion that the Ostrovsky cultural code is an integral element of the modern regional tourist product (an abundance of objects associated with the playwright and the heroes of his works of display objects, interactive programs, event events, etc.).
Keywords: cultural code, A.N. Ostrovsky, Ostrovsky code, tourism, tourist product, tourism industry of the Kostroma region.
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Author's info: Vasily N. Rassadin, Candidate of Pedagogical Sciences, State Autonomous Institution “Agency for Investment and Entrepreneurship Development of the Kostroma Region”, Deputy Director, Kostroma, Russia, vnrassadin@mail.ru
Co-author's info: Ivan A. Bushuev, Candidate of Historical Sciences, State Autonomous Institution “Investment and Entrepreneurship Development Agency of the Kostroma Region”, Kostroma, Russia, ivan.textwork@yandex.ru